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Kano Analysis
		Kano analysis helps us understand the relationship between the fulfilment (or non-fulfilment) of a product requirement and the satisfaction or dissatisfaction experienced by our customers. Product features can be assigned a classification from customer input (Kano questionnaires).
				A - Attractive Quality Elements: Customer requirements which create satisfaction when fulfilled, but are accepted "as is“ even when not fulfilled. In other words, the customer is greatly satisfied when this element is present but experiences no dissatisfaction when it is not present. O - One-Dimensional Quality Elements: Requirements which result in rising satisfaction the more they are fulfilled, but lead to increasing dissatisfaction when less fulfilled. M - Must-Be Quality Elements: Requirements, which do not lead to satisfaction when, fulfilled but cause dissatisfaction when not fulfilled.

	New products should: Meet as many of the "Must-Be" features as is practically possible. Have a few "Attractive" criteria to put you above your competition. Keep "One-Dimensional" criteria functional enough to remain positive.
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