Quality Function Deployment (QFD) is a powerful technique for
analysing customer requirements to help produce a better product.
QFD provides a structure for product planning & development and
helps to ensure that a product meets the needs of the customer.
It does this by using a number of matrices that form the 'House
of Quality'.
Performing a QFD is a team activity that helps communicate customer
requirements throughout the organisation and encourages inter-departmental
communication. The method can be used to evolve subjective customer
needs into process specifications.